Press Coverage

“What a fun and thoughtful product: perfectly designed with kids in mind! The colourful packaging and sweet scent make it instantly appealing, but it’s the clever details that truly set it apart.

This brand leads with transparency, integrity and a deep sense of responsibility, always striving to do better. Through workshops, donations and meaningful partnerships, the brand aims to create a more supportive, kind and conscious world for kids and families.

“I love how fun this cleanser is to use! The foam is super soft and gentle on my skin and it smells so good. It feels like a little treat every time I wash my face!

It doesn’t sting or feel harsh at all, which is perfect for younger skin like mine. It just makes my skin feel fresh and clean without drying it out.

I think it’s great that this brand is made especially for kids and teens and still cares about the planet. They use safe ingredients that are gentle and don't test on animals, which is super important to me.

I like the colourful packaging of this cleanser, I really like the smell and how it is a foam cleanser. This cleanser leaves my skin feeling clean and refreshed.

When considering the sustainable and ethical efforts of this brand, I love that they as a brand contribute to programs which help young girls build confidence, whilst having sustainable and eco-conscious packaging!

My kids and I loved this detangler! It made brushing their hair so much easier, no more drama or knots, just smooth, soft hair and way fewer complaints. It smells amazing (they actually get excited to use it) and I love that it's gentle and made with natural ingredients. It's totally become part of our morning routine now and honestly, anything that makes getting out the door easier is a win in my book!

I was really impressed by how clean and thoughtful this brand is. No nasties, vegan, cruelty-free and made right here in Australia. It's so nice knowing exactly what's going on my kids' hair and that it's all safe, gentle and made with care!

The spray is lightweight and leaves hair soft, silky and knot-free without any greasy residue, making it perfect for delicate young hair. I also love the gentle, natural fragrance and how it feels soothing on the scalp. It's reassuring to know it's packed with nourishing ingredients like aloe vera, argan oil and coconut milk, so it's not just detangling, it's genuinely caring for my child's hair.

From using vegan, cruelty-free, plant-based ingredients to local Australian manufacturing, they're clearly committed to creating safe, high-quality products that parents can trust.

I was genuinely excited to try this product. I love products that make dealing with kids a lot easier. The scent is absolutely lovely and definitely appealing to kids, which I really appreciate. It looks pretty, it's super cute bottled and very appealing to kids.

I'm really impressed by this brand's commitment to supporting charities and critical health initiatives. It's especially meaningful coming from a brand focused on kids, helping other kids. Their involvement in school workshops is also incredibly impactful, teaching children from a young age about cleaner product choices and showing them there are healthier alternatives is such important and valuable work. It's great to see a brand using their platform to educate and give back in such a meaningful way.